“The Covid-19 pandemic has forced us to rethink and postpone our holiday trips but as the saying goes “absence makes the heart grow fonder”, I believe it has made us yearn and ignite our dreams to travel even more,” said Dato’ Haji Zainuddin. Dato' Haji Zainuddin Abdul Wahab, the Director General of Tourism Malaysia, the virtual hunt aimed to provide an escape for those who have been missing to visit and explore Malaysia. Participants stood a chance to win prizes worth up to RM39,000, subject to the terms and conditions. Participants were virtually brought in to solve mystery riddles using the notion of street shopping, cuisine, and the most recent tourist attractions in Langkawi, Kuala Lumpur, Pulau Pinang, Kuching, and Kota Kinabalu. Each group consisted of four participants, including members of the public, local media, and representatives from ASEAN countries including public and media. PUTRAJAYA, Dec 20 (Bernama) - As the year draws to a close, Tourism Malaysia via the Shopping Malaysia Secretariat has organised the Miss SHOPhia Virtual Hunt 2021 in an effort to promote shopping activities in Malaysia through the country’s digital shopping icon, Miss SHOPhia.īefitting the current situation as the world adopts the “new normal” for the tourism industry, the Miss SHOPhia Virtual Hunt campaign took place on 18 December 2021 through the Zoom platform, with a total of 111 participants from within and outside the country (ASEAN). TOURISM MALAYSIA LAUNCHES MISS SHOPHIA VIRTUAL HUNT CAMPAIGN 2021
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